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BRING. YOUR. OWN. BEACH
BRING. YOUR. OWN. BEACH
Insight: There's a global shortage of sand.
B.Y.O.B Party
By turning glass waste into artificial sand, we'll throw the world's first eroding beach party. Helping to replenish struggling beaches.
And the entrance fee? Just one empty glass bottle, that we can recycle for next year's party.
Pub Stunt
An estimated 500 million tonnes of sand is mined each year to make glass.
Paper cups will temporarily replace glasses in pubs. Catching people off guard.
Scanning the cup will turn it into a frame, for our short info video.
Recycling Bins
Leaderboard bins, outside pubs and supermarkets, will incentivise glass recycling by turning it into a competition where people can win VIP tickets.
Discounts equal to the weight of each donation will further incentivise people.
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